This piece, which includes my photos, celebrates gritty textures and old, worn-out things. (To see the article as it originally appeared, click the link abov...
View Samples by Categories (Links @ Right >) in Multiple Formats:
- Web copy, Advertising, Company profiles [Copywriting]
- Blogs, Social media, Case studies [Marketing Communications]
- Press releases, Pitch letters, Campaigns [PR]
- Features, Profiles, Articles [Journalism]
- Personal essays, Photo essays [Essays]
- B2B, Membership/Community, Motivational [Newsletters]
- Artist statements, Bios, Grant essays [Art Writing]
Ten years ago, after an extended period of unemployment, I stumbled upon a job opportunity so well matched to my talents and experience that it felt like fat...
This piece won a Golden Quill Award from the Press Club of Western Pennsylvania, in the category History/Culture Feature, Magazines. (Click to see > Artic...
Press Release: "Ohio Epitomizes Rampant Identity Theft in America" [White paper]
Media Relations (PR)
This is a press release on the white paper "Ohio Epitomizes Rampant Identity Theft," which I did as a staff writer for Identity Theft 911, a security consult...
This case study, examining a client's innovative use of Live Chat software, was part of a media campaign that produced a #2 Google ranking. (Click to see >...
Product Desc. (Web copy): Ballast Control Simulator (training platform — offshore oil rigs)
Copywriting
Following is Web and brochure copy for a new product (Ballast Control Simulator) used to train employees on oil rigs and other maritime applications.
Oil Ri...
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I wrote the copy for this ad while at Outpost Creative, an advertising agency where I was a senior copywriter, working on diverse assignments in all media: W...
Article on the innovative use of personal digital assistants (PDAs) at the School of Visual Arts (SVA), where I was the Director of Communications (see résum...
Pittsburgh is a steep city, a city of hills. No wonder it’s home to more public stairways–700-plus–than anywhere else in the country. These picturesque, ofte...
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The Art Writing Compendium is a collection of artist statements, bios, & grant essays (written for a variety of clients); with screen shots of artist sta...
Social Media Campaign: Launch of New Public Space (Twitter, Facebook, & Web copy)
Media Relations (PR)
Click to see > PDF with: Twitter, Facebook, & Web posts; plus selected press coverage. (I created this campaign as a consultant for a Business Improve...
Meta-Media: A blog about MarCom / Art Promotion . . . Less Hype, More Intrigue
Some highlights:
Zen Marketing: Passive Dimensions of Creating Positive Im...
This PR campaign for my presentation netted key media placements and an overflow crowd. (Click to see > PDF with: press release, poster, pitch ltr, blog p...
This key media placement showcases my role as company spokesman for Corporate University Xchange. In my 3 years there as Director of Communications, I increa...
I wrote the copy for this billboard while at Outpost Creative, an advertising agency where I was a senior copywriter, working on diverse assignments in all m...
Empire of Hype: A History of Artists and the Media
Early modern artistic production and distribution were not conducive to the participation of intermediari...
About Franklin Interiors
Franklin Interiors has grown around a vision of being the leader in providing innovative and effective office furniture and floorin...
This article originally appeared in Visual Arts Journal, magazine for the School of Visual Arts. Part of my role there, as Director of Communications, was to...
Following are two pieces intended to initiate a branding strategy (including PR/marketing ideas) for a new line of designer jeans. I wrote this with minimal ...
This is a compendium of motivational articles from Inside Trump Tower, of which I was editor in chief and primary writer. (Click to see > The articles as ...
