PR Campaign: Event (release, pitch ltr, poster, etc.)

Lawrenceville Historical Society

Blog post

Hidden lawrenceville

This PR campaign for my presentation netted key placements and standing-room-only crowd. PDF (link bel.) includes: release, pitch ltr, poster, blog post, & sel. press coverage.

[Press Release]

FOR IMMEDIATE RELEASE

Contact:
Adam Eisenstat
ajeisenstat@gmail.com

The Lawrenceville Historical Society Presents:

Hidden Lawrenceville: An Exhilarating Sphere of Living History

**Free Multimedia Presentation by Writer/Photographer Adam Eisenstat

January 16 at 7pm; McVey Auditorium, Canterbury Place Bldg. (1st fl.), 310 Fisk St.**

Pittsburgh, PA (Jan. 2, 2014) — The Lawrenceville Historical Society will kick off its 2014 lecture series with writer/photographer Adam Eisenstat’s presentation “Hidden Lawrenceville: An Exhilarating Sphere of Living History.”

“Hidden Lawrenceville” combines autobiography & psychogeography; where industrial archeology & candid photography meet on the street, down by the waterfront, and wherever the thrall of enigma beckons.

“To walk Pittsburgh is to feel Pittsburgh, and nowhere is that truer than in Lawrenceville,” says Eisenstat. “On a nice day, the neighborhood seems luminous. Maybe it’s that way all the time and you just notice it more when you’re on foot.”

About Adam Eisenstat

The presentation grew out of a series of photo essays on his blog I Vortext entitled “Exile in America”; about his rediscovery of Pittsburgh, where he was born and raised, and to which he returned after being away for 25 years. (Eisenstat, by the way, means “iron city” in German.)

His recently published work includes Stairway to Pittsburgh: Lawrenceville & Bloomfield Steps (photo essay in The Bulletin, Jan. 2014 issue; go to pg. 13); and Voyaging Through the Hollow: The East Busway’s Singular Lens on Pittsburgh (Pittsburgh Quarterly, winter 2014 issue).

The presentation is free and open to the public (no reservations required). It takes place January 16, 2014 at 7pm, in the McVey Auditorium of the Canterbury Place building (1st floor), 310 Fisk St. (For directions, click this link to Google Maps.)

To learn more about the Lawrenceville Historical Society, visit www.lhs15201.org.

For additional photos or more information about the event, contact ajeisenstat@gmail.com.


[Pitch Letter / E-mail Blast]

HIDDEN LAWRENCEVILLE: Free Event (Multimedia Pres.); Jan. 16 @ 7

Hello,

The Lawrenceville Historical Society is hosting an upcoming free event where I’ll be giving a multimedia presentation entitled Hidden Lawrenceville: An Exhilarating Sphere of Living History. I thought you might want to hear about this event, which I hope you’ll consider attending.

“Hidden Lawrenceville” presents a folk history, combining autobiography & psychogeography; where industrial archeology & candid photography meet on the street, down by the waterfront, and wherever the thrall of enigma beckons.

The presentation grew out of a series of photo essays on my blog I Vortext entitled “Exile in America”; about my rediscovery of Pittsburgh, where I was born and raised, and to which I returned after being away for 25 years. (Eisenstat, by the way, means “iron city” in German.)

This event, as I mentioned, is free and open to the public. Here are the details:

Hidden Lawrenceville:
An Exhilarating Sphere of Living History

January 16 at 7pm
310 Fisk St.
McVey Auditorium, Canterbury Place bldg. (1st floor)
(Directions from Google Maps)

I hope you can make it on January 16 . . . I’m sure you’ll find it edifying and/or amusing.

Best regards,

Adam Eisenstat

P.S. Whether or not you can attend the presentation, please share this message with anyone you think might be interested in the event or the topics covered.

Hidden lawrenceville pr campaign Hidden_Lawrenceville_PR_Campaign.pdf

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